Primary marketMaximizing Your Time With A Personal Assistant
If you"re good at what you do, you"ll soon reach a productivity ceiling:
you"ve got so much business that the "little stuff" keeps you from
generating more business.
You need a Personal Assistant if your company
(YOU, Inc.) is to grow. If you"re thinking of getting one, or if you
currently have one, here are a few tips on working with a P.A.
Make sure your assistant has today"s skills: working with Windows,
ability to use a database, familiarity with e-mail (attachments,
personalized mass mailings, sending a monthly e-mail newsletter, etc.),
ability to create print and multimedia presentations, maintaining your
real estate database, etc.
Let your P.A. learn any new software. He or she can then give you a
few quick lessons on it, thus saving you an enormous amount of
time...and taking the fear factor out of it for you!
Your P.A. should handle all tech support calls. C.E.O."s (that"s
you!) don"t spend their time on hold!
Get a separate ISP e-mail account for your P.A. If you have a domain
name, you can have all e-mail sent to your publicized e-mail address
(YourName@ISellTheWorld.com) delivered to his or her account; you give
your personal address to only a select few. The P.A."s job is to take
care of 80-90 percent of all e-mail, sending the rest on to you at your account.
Your P.A. should implement a system for following up on all e-mail
leads. Every Web site lead you don"t effectively followup on now equals
lost commissions.
If you currently have a P.A. who does not possess these skills, you are
losing money! Set up a 30 day "rehiring process" for him or her....now!
Remember: it"s your business. Being "too nice" (i.e., not wanting to
hurt a P.A."s feelings by telling him or her that new skills are
needed), is hurting your business!